Primordial - Interactive Coaster - wins the Brass Ring Award

Interactive coaster ‘Primordial’ from ART Engineering wins the coveted IAAPA Brass Ring Award

The interactive coaster ‘Primordial’, developed in close collaboration between ART Engineering, Lagoon Amusement Park & Triotech, has been honored with the prestigious IAAPA Brass Ring Award 2024 in the category ‘Best New Product: Major Ride/Attraction’. This honor underlines the outstanding innovative strength and successful cooperation of the project partners in the amusement park industry.

‘Primordial’ has set a new standard for roller coasters and dark rides. Largely responsible for development of the unique ride mechanics & elements as well as the innovative vehicles, which form the basis for the interactive technology and immersive storytelling, has been ART Engineering. The ride combines state-of-the-art technology with a gripping story that offers a high level of suspense with six different endings.

The IAAPA Brass Ring Award, the amusement park industry's highest award, recognizes the creative vision, technical quality, and lasting impact of this project. For ART Engineering, this honor is a milestone that confirms its commitment to innovative solutions and technical achievement.

ART Engineering would like to thank Lagoon Amusement Park and Triotech for the exceptional partnership and collaboration that has made ‘Primordial’ a unique attraction.